Alternative Proposal

A Six-Month Market Activation Plan that puts marketing in service of sales.

A disciplined, value-based program that builds sales momentum for Curtis Stout's expanded product, service, and technology offerings — before committing to a larger upfront digital build.

Prepared for David Ezell, Curtis Stout Prepared by Matmon
Monthly Fee
$6,500
billed monthly in advance
Initial Term
6 Months
structured runway
Total Commitment
$39,000
initial program
Renewal
Month‑to‑Month
after initial term
Termination
60 Days
written notice, post-term
The Opportunity

Build sales momentum before the bigger build.

Curtis Stout has a significant opportunity to grow awareness around its broader product, service, and technology offerings — particularly in emerging sectors like energy generation and storage.

A full, dedicated website remains an important long-term asset. But Curtis Stout needs to create sales momentum first. This program is a structured runway to clarify the expanded offering, support the sales team, and communicate these capabilities to targeted prospects.

Rather than an open-ended marketing retainer, this program puts marketing directly in service of sales — protecting margins while supporting the team immediately.

Value-Based, Not Hourly

A fixed monthly production capacity that protects Matmon's margins and capitalizes on internal efficiency, including AI-powered workflows.

Sales-First Mandate

Directly addresses the CFO's priority to invest in sales enablement over open-ended marketing overhead.

No Massive Upfront Spend

A clear, disciplined roadmap that supports the sales team now — without forcing a large capital expense before traction is proven.

How We Manage Scope & Production

A defined monthly production capacity.

This program relies on agreed-upon priorities rather than tracking hourly labor. Scope is controlled through a clear, predictable structure.

A defined six-month roadmap
A monthly focus agreed to in advance
Planned monthly deliverables
A fixed review process: one review round, one revision round, final polish
Separate pricing for large projects outside the activation plan
Six-Month Activation Roadmap

A clear, disciplined path from positioning to proven traction.

1
Positioning, Prioritization & Sales Alignment

Establish the foundation

Focus: Identify which products and markets should be promoted first.

Priority product/service matrix Target audience summary Core messaging framework First campaign focus
2
Sales Tools & Digital Foundation

Arm the sales team

Focus: Give the sales team practical tools and create basic digital pathways for prospects.

Primary sales enablement asset Supporting outreach asset Landing page / website copy
3
First Market Awareness Campaign

Launch & measure

Focus: Launch the first focused campaign and measure early market response.

Campaign launch Email copy LinkedIn / social content Sales follow-up language Performance review
4
Second Offering or Audience Expansion

Apply the learnings

Focus: Expand to a second offering or deepen outreach to a new audience.

Campaign performance summary Updated messaging New sales enablement asset Second campaign plan / launch
5
Market Education & Sales Acceleration

From awareness to credibility

Focus: Move to education, credibility, and stronger active sales support.

Use-case / application content Sales follow-up toolkit Highest-opportunity segment recs
6
Traction Review & Next-Phase Growth Plan

Evaluate & decide

Focus: Evaluate what gained traction and determine the right next step for investment.

Six-month program review Traction summary Recommended next-phase growth plan
What Happens After Month 6?

Three clear paths — chosen with data, not guesswork.

Following the Market Activation Phase, Curtis Stout will have the data and sales momentum needed to choose the right next move.

PATH 01

Continue

Maintain the program with a fresh, focused 90-day roadmap to keep sales support consistent.

$6,500 / month
PATH 02

Expand

Increase to a larger marketing retainer if market traction supports scaled activity.

Scaled retainer
PATH 03

Build

Move forward with the larger custom website build for Stout Technologies — based on proven market response.

Originally scoped at $40,000
Program Exclusions

Focused resources, transparent boundaries.

To keep resources focused on sales enablement, the following are excluded from the monthly $6,500 fee unless separately scoped.

The full 8–10 page custom Stout Technologies website build
$5,000 comprehensive homepage visual & navigation updates for CHStout.com
Advanced CRM setup or automation
Paid media spend and purchased lists
Video production, photography, and printing
Daily social media community management

Each excluded item can be scoped and priced separately when the opportunity is right.

Next Steps

Ready to turn capabilities into sales momentum?

Let's align on the first 90 days, confirm priorities, and put marketing to work for the Curtis Stout sales team.